I n this digital era, ‘Customer Experience’ and ‘User Experience’ are mandatory concept, not restricted to retail or private companies. The expectation of personalized and responsive government services and interaction has grown making no exception to government.
Yet, governments are lagging to cope with the corporate world of digital glory. According to the World Economic Forum governments across the globe are “the dinosaurs of the digital age: slow, lumbering and outdated.” And according to WEF’s 2016 Network Readiness Index, which assesses digital advancement, the gap is widening between the growth in individuals’ ICT use and governments’ engagement in the digital economy. It’s time for the government to reinvent itself to build a public sector for the future.
Yet, governments are lagging to cope with the corporate world of digital glory. According to the World Economic Forum governments across the globe are “the dinosaurs of the digital age: slow, lumbering and outdated.” And according to WEF’s 2016 Network Readiness Index, which assesses digital advancement, the gap is widening between the growth in individuals’ ICT use and governments’ engagement in the digital economy. It’s time for the government to reinvent itself to build a public sector for the future.
Sedibuz offer a bundle of services and solutions. We map the requirement of the government with the technology offering.
How do public sector organizations crush the inefficiency of the system with a sudden rise of expectations? With the help of digitalization in the government, system is the key to improve the customer experience. To govern in an exceedingly digital society, agencies must equip themselves to deliver personalized and self-managed online services. They must also use citizen data to craft relevant experiences and deliver services proactively. They need to put themselves in the shoes of citizens to transform their business and operational models. How to move toward digitally enabled society:
● Understand their citizen's requirements to get better outcomesDigital transformation isn't restricted to new technologies however needs structure structures, governance, work processes, culture, and mindset. It’s also referred to as a wider vision of business models and relationships that will reinvent how public services work. Only then the citizens will benefit from the digital transformation. For this to occur the government has to face challenges and consider a few critical areas.
1. Adaptation of ‘Citizen-first culture and mindset in Public services: to improve service quality, promote transparent and efficient interaction, enhance the level of public trust in government, and drive better citizen outcomes.
2. Replace traditional channels with social media and mobile platforms: which will act like means to interact with the government, report concerns and provide feedback. These e-participation tools also encourage greater collaboration with citizens by involving them in decision making, policy setting, budget prioritization, problem-solving and the co-design of services.
3. Usage of Advance Analytics: to leverage data continually gathered from people and devices to improve service design and personalize delivery.
4. Use Article Intelligence: To help improve urban planning by optimizing routes for transport operators, reducing commuters’ journey times; provide educational support to students based on their individual learning needs; and enable online self-referral and screening, signposting citizens to social services based on their needs and eligibility.
India’s first Step to DigitalizationOnline payment portals for public utilities, digitization of data such as land records, e-procurement projects, and public sector bank sites were the first steps to digitalization. The start was shaky, with continuous errors and untrained employees, but gradually with technological advancements this unwieldy digital platforms transformed into Common Service Centers (CSC), access points connecting 2.5 lakh villages to a multitude of e-Services, from banking services to train ticketing and healthcare to agricultural information.
e-Governance- Aadhaar and India StackWith quite a billion folks registered – Aadhaar is that the world’s largest biometric identity project. Launched in 2010, it is the ultimate example of IT technology joining hands with the government to radically change public service delivery which marked the incorporation of digitalization in India’s bloodstreams.
The India Stack consists of digitized layers built on top of Aadhaar:e-KYC, eSign, Digital Locker and Unified Payment Interface. Together they produce an end-to-end digital design that allows a paperless, cashless and presence less system.
Vision of Digital IndiaThe Government launched its vision of ‘Digital India’ in 2015 intending to provide good governance that leads to leads, to better jobs and access to services for all citizens. e-Governance has the potential to go a long way, as it has put end to days of unending queue and dysfunctional services are gone. The next step is to become an instrument permanently governance, reworking into a two-way channel of communication between the govt and its voters.